Ready for another year of marketing ideas?
Veradata’s 2019 Marketing Calendar is full of important dates, ideas, and promotional tips to help you market your business all year long!
The 2019 Marketing Calendar is great for both creative inspiration and business planning and includes ideas for promotions, blog posts, and social media campaigns. With this easy-to-use calendar, your entire digital marketing team can schedule posts, monitor deadlines, optimize your posting schedule, and more.
This calendar may look simple, but it’s essential to achieving your digital marketing goals.
Throughout the year, you’re likely to send two types of messages:
- Time-based promotions
- Non-promotional messages
Time-based promotions contain time-sensitive information and encourage your subscribers to take a specific action, such as buying a discounted item, registering for a new class, or buying tickets to an upcoming show.
For time-based promotions, plan on sending a short three-part email series to get the word out. For example, if your shop is holding a promotion to drive apparel sales for Valentine’s Day, your timeline might look like this:
- February 1st – Announcement of your Valentine’s Day sale.
- February 8th – Reminder of your sale and a product feature.
- February 13th – Last chance to take part in your Valentine’s Day sale!
Your non-promotional messages will be less sales-driven and timely, and more focused on building relationships and providing value to your customers. Here, you might offer an educational video or a blog post with tips.
For example, your store might send an email with tips on how to keep clothes like new.
Happy 2019 planning!