Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media marketing, social media optimisation, e-mail marketing, and their websites to connect with current and prospective customers are becoming more common in our advancing technology. The term "digital marketing" doesn't differentiate between push and pull marketing tactics (or what we might now refer to as 'inbound' and 'outbound' methods).
In today's world, it's becoming increasingly harder for your business to get its message out into the marketplace. Gone are the days where outbound marketers could barrage customers with ads, cold calls and emails - and expect high levels of response. Today's prospect is too busy to answer cold calls between nine and five and has the means to tune out these attempts to interrupt. If they are looking for a business service or a solution to a problem, they are probably doing their research and understanding the options available well before they want to engage with a salesperson.
Thanks to the internet, there are now a variety of ways your business can promote itself online, helping it found by interested prospects. Therefore, to stand out online, and capture the attention of your ideal prospects, to interact with them and to raise your business profile, you need to look for more effective alternatives. And that's where Digital Inbound Marketing comes in.
It's broken down into four stages:
You attract your ideal prospects to your website through tailored, targeted content, which answers your prospects' questions, helps to show them how to solve their business problems and demonstrates your understanding of their business.
Once on your website, you will encourage your prospect to interact with you by offering them an asset of educational value. You use calls to action to convert them into sales enquiries and you use landing pages to gather information about their business and the problems that they are looking to solve.
In moving your prospects down the sales funnel, you need to nurture their interest by providing them with relevant information and educating them. This process is associated with lead scoring to allow you to understand those who are ready to engage. Lead scoring allows you to focus your valuable sales resource.
Once the sale is closed, the relationship with your customer is only just beginning. Marketing Automation tools allow you to automate the process of regular customer contact to support your customer service and delight your customers. Happy customers like to share their successful relationships.
At Veradata, we are well versed in all things Inbound – and can advise you on developing a structured, high-quality Lead Generation Digital Inbound Marketing programme.
We develop our marketing campaigns on the principles of generating high-quality content in all forms; – copywriting, design, video – and distributing this content across all relevant channels, including traditional print and online publications, social media and even via email marketing.
Inbound marketing is a technique to attract customers to your products and services via original content. Typically delivered in the form of blog articles, videos, lead magnets, and social media posts, this content builds trust with potential customers by providing them with something they value.
Our close partnerships with a range of vendors enable us to optimise user experiences, increase retention, drive revenue, and maximise customer lifetime value.
- Digital Strategy & ROI Planning
- Setup, implementation & integration of HubSpot
- Landing Pages
- Lead Magnets
- Forms and calls to action
- Lead Generation
- Video Marketing
- Search Ads (Ad Groups, Text Ad Development)
- Keyword Strategy
- Content Distribution Strategy
- Content Marketing
- Email Marketing
- Social Media Marketing
- Search Engine Optimisation
- Paid Media Planning & Implementation
- Pay-Per-Click (PPC) Advertising & AdWords
- Campaign ROI Monitoring & Reporting
- Website Design & Optimisation
- A/B Testing & Optimisations