Technology + Digital Marketing Strategy = Your Business Success

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media marketing, social media optimisation, e-mail marketing, and their websites to connect with current and prospective customers are becoming more common in our advancing technology. The term "digital marketing" doesn't differentiate between push and pull marketing tactics (or what we might now refer to as 'inbound' and 'outbound' methods).

In today's world, it's becoming increasingly harder for your business to get its message out into the marketplace. Gone are the days where outbound marketers could barrage customers with ads, cold calls and emails - and expect high levels of response. Today's prospect is too busy to answer cold calls between nine and five and has the means to tune out these attempts to interrupt. If they are looking for a business service or a solution to a problem, they are probably doing their research and understanding the options available well before they want to engage with a salesperson.

Thanks to the internet, there are now a variety of ways your business can promote itself online, helping it found by interested prospects. Therefore, to stand out online, and capture the attention of your ideal prospects, to interact with them and to raise your business profile, you need to look for more effective alternatives. And that's where Digital Inbound Marketing comes in.

It's broken down into four stages: